пятница, 3 июня 2016 г.

Tribune Publishing is changing its name to tronc, and everyone is making fun of it

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Tribune Publishing is changing its name to tronc, and everyone is making fun of it

tribune media Jim Young/Reuters

Tribune Publishing company, the publisher of major big city newspapers such as the Chicago Tribune and LA Times, is changing the firm's name to tronc in a re-branding effort shifting the publisher to a more online focus.

"tronc, or tribune online content, captures the essence of the Company’s mission," said the firm in a release.

"tronc pools the Company’s leading media brands and leverages innovative technology to deliver personalized and interactive experiences to its 60 million monthly users."

The move comes after years of struggles for Tribune and the newspaper industry in general to capture readership moving to online media. In fact, in May, Tribune was the subject of a merger proposal from fellow newspaper publisher Gannett for roughly $860 million.

The move will also build on artificial intelligence technology to increase traffic to the Tribune's online content and complete a "transformation from a legacy news company to a technology and content company," according to the release.

The move also comes with an updated corporate look.

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This is our new logo. Again, tronc. pic.twitter.com/HzfKaJ6D0Q

Immediately after the news, the online reaction was not particularly kind:

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https://twitter.com/mims/statuses/738476761093185536
honk 4 tronc

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https://twitter.com/mims/statuses/738478205632450560
Tronc sounds like a French verb in one of those tenses that you hardly ever use.

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https://twitter.com/mims/statuses/738484179482992640
I thought tronc was a Jeff Bridges movie.

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https://twitter.com/mims/statuses/738478450214875136
tronc is the least dumb word in that press release tbh

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https://twitter.com/mims/statuses/738473145598906370
“Tronc?!?!", thousands of exasperated journalists scream in unison before banging their foreheads on desks.

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https://twitter.com/mims/statuses/738477021324443648
Trump/tronc 2016

The name change will go into effect on June 20 and the firm will switch it's publicly traded stock from the New York Stock Exchange to the Nasdaq under the ticker TRNC.

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